Confidential · SEO Audit + Engagement Scope

DU Digital Global
SEO Audit & Strategy

Comprehensive website audit & 12-month SEO engagement plan — Prepared by XcellGen

37/100

Current SEO Score

65/100

6-Month Target

80/100

12-Month Target

Critical Issues

High-Priority

Quick Wins

The Core Opportunity: DU Digital Global is NSE-listed, ISO-certified (×5), processes 1M+ visa applications, and partners with 13+ country embassies. Yet the website's SEO health score is just 37/100. This is a signals problem — not a capability problem. Real-world authority is almost entirely invisible to Google and AI search.

NSEListed — DUGLOBAL

5×ISO Certifications

13+Country Partnerships

35+Visa Application Centres

1M+Applications Processed

400+Website URLs

189Blog Posts

Critical Issues Found

What's Broken Today

Zero meta descriptions across all 300+ pages
No schema / structured data on any page (Schema score: 4/100)
No canonical tags — duplicate content risk on 400+ URLs
Cart, checkout, thank-you pages indexed — wasting crawl budget
Homepage H1 says "India e-Visas" — ignores 20+ other services
Broken JavaScript counter showing "0 Lac+" on homepage
Homepage title tag has no brand name
Author archive and tag pages polluting index
Schema output suppressed by plugin conflict

Opportunity Overview

Why This Is High-ROI

NSE exchange listing — instant DA boost when properly cited
Government/embassy partnerships — highest-authority links available
5 ISO certifications — certification body directory links
13-country operations — geographic link diversity
10+ years of operation — domain age and topical expertise
189 existing blog posts — content base ready for optimization
WordPress + SEO plugin installed — all technical tools ready
Competitor BLS International is only comparable NSE-listed player

Current State vs. Targets

Metric	Current	6-Month Target	12-Month Target
Overall SEO Health Score	37/100	65/100	80/100
Meta Descriptions	0 of 300+ pages	100% priority pages	100% all pages
Schema Markup	0 pages	50+ pages	100% eligible
Core Web Vitals (Mobile)	POOR (~28/100)	~55/100	GOOD (70+)
AI Search Citability	38/100	60/100	75/100
Google Business Profiles	Unknown	9 India offices	13 global offices
Wikipedia Entity	None	Submitted	Published & maintained
Referring Domains	~150–500 (est.)	+50 quality RDs	+150 quality RDs

Technical SEO Audit

Full SEO Audit Report

dudigitalglobal.com · Audit Date: April 24, 2026 · 400+ URLs Analyzed

SEO Scorecard

Category-wise Health Scores

Weighted across 7 categories — each score reflects the current state of the website.

Technical SEO38/100 · 22% weight

Content Quality52/100 · 23% weight

On-Page SEO35/100 · 20% weight

Schema / Structured Data4/100 · 10% weight

Performance (Core Web Vitals)30/100 · 10% weight

AI Search Readiness41/100 · 10% weight

Images & Media40/100 · 5% weight

E-E-A-T Assessment

Experience30/100

Expertise58/100

Authoritativeness45/100

Trustworthiness62/100

All 189 blog posts are YMYL content (visa/immigration) — none have author attribution. This is the single largest E-E-A-T gap.

AI Search Readiness

Google AI Overviews

ChatGPT / OpenAI

Perplexity

Bing Copilot

Technical Findings

Title Tags — Current State

Page	Current Title	Issue	Status
Homepage	Visa Services \| Company Formation in Dubai \| PR & Immigration	No brand name	Fix Now
Contact Us	Best Visa Agents Near You in Delhi \| DU Digital Global	Local keyword on contact page = trust red flag	Fix Now
India eVisa	India eVisa - DU Global	Weak keyword — missing target phrase	Fix Now
Greece Work Visa	Greece Work Visa: Documents, Benefits, Fees and Salary	Wrong entity name "LLC" on page body	High
Schengen Visa	Schengen Visa for Indians \| Apply Online for Europe Travel!	Good keyword — minor refinement	OK
UAE Company Setup	Company Setup in UAE/Dubai \| Mainland & Free Zones	No brand name	High

Core Web Vitals

Performance Deep Dive

Metric	Estimated Value	Status	Target	Root Cause
LCP (Largest Contentful Paint)	4.5s–7s (mobile)	POOR	<2.5s	Elementor hero images as CSS background — invisible to preload scanner
CLS (Cumulative Layout Shift)	0.15–0.35	NEEDS IMPROVEMENT	<0.1	Google Fonts via @import causing FOUT
INP (Interaction to Next Paint)	300ms–600ms	POOR	<200ms	ElementsKit adds 80-150KB JS on top of Elementor
TTFB (Time to First Byte)	500ms–1.2s	POOR	<200ms	No full-page caching — every request hits PHP+MySQL

Biggest Single Fix: Installing Implementing full-page caching + JS deferral is estimated to improve Mobile Score from ~28/100 to ~55–60/100.

Priority Issue Matrix

All Issues Ranked

CRITICAL — Fix Immediately

#	Issue	Pages
C1	Zero meta descriptions	300+ pages
C2	Zero schema markup	All pages
C3	No canonical tags	All pages
C4	Cart/checkout/thank-you in sitemap	5-6 pages
C5	Junk CPT sitemaps indexed	100s of URLs
C6	Homepage H1 too narrow	Homepage
C7	Broken "0 Lac+" counter	Homepage
C8	No brand name in homepage title	Homepage
C9	Author archive + tag pages indexed	50+ pages

HIGH PRIORITY — Fix Within 1 Week

#	Issue
H1	No breadcrumb navigation site-wide
H2	Duplicate UAE business setup pages
H3	Contact page wrong title tag
H4	Blog landing shows form, not posts
H5	No author bios on any blog posts
H6	No Google Business Profile optimization
H7	No hreflang tags (multi-market site)
H8	Poor LCP — Elementor stack unoptimized
H11	"DU Global LLC" wrong entity name
H13	No local landing pages for 9 offices

On-Page Optimization

On-Page SEO — What We Do

Comprehensive optimization of every page element that Google and AI search engines evaluate

On-page SEO is the foundation. Every page on dudigitalglobal.com must speak clearly to Google about what it is, who it's for, and why it should rank. Currently, most pages are failing this basic test.

Title Tags & Meta Descriptions

Click-through rate & search snippet quality

Write unique, keyword-rich title tags for all 113+ pages following template: [Primary Keyword] — [Location/Audience] | DU Digital Global
Write unique 150-160 character meta descriptions for all service, visa, and blog pages via bulk SEO configuration
Fix homepage title — add DU Digital Global brand name
Fix contact page title — remove local keyword targeting
Fix India eVisa title — add correct target keyword phrase

Heading Hierarchy (H1–H3)

Content structure & keyword signaling

Rewrite homepage H1 to reflect full business scope — not just "India e-Visas"
Fix heading hierarchy on all 15 priority service pages (H1 → H2 → H3)
Eliminate repeated "Why DU Global is your trusted partner" H2 pattern across all service pages
Audit all 113 core pages for heading issues — fix in one pass

Internal Linking Strategy

Pillar-cluster architecture & link equity flow

Design pillar/cluster architecture: Visa Services → country pages; UAE Company Formation → free zone, mainland; Global Recruitment → industry, country pages
Implement breadcrumb navigation site-wide (currently absent on all pages)
Add "Related Services" widgets on all service pages
Deliver internal linking map + full implementation

Schema & Structured Data

Rich results, FAQ dropdowns, AI citations

Fix schema suppression issue — plugin conflict causing zero schema output (current score: 4/100)
Organization + WebSite + SearchAction schema on homepage
FAQPage schema on 10+ service pages — unlocks FAQ rich results in SERP
LocalBusiness schema for all 13 office locations
Service schema on each service page; Article + Person schema on blog posts
BreadcrumbList schema site-wide; JobPosting schema on career listings

Service Page Optimization

Top 15 priority pages — full treatment

Pages: India eVisa, Greece Work Visa, Schengen Visa, UAE Company Setup, DuVerify, Global Recruitment, South Korea, Japan, Australia, Morocco, Schengen Countries, Serbia, Georgia, UAE eVisa, Egypt Visa
Add "Quick Facts" summary box (processing time, cost, key requirements) on every page
Rewrite opening paragraphs to be answer-first (optimized for AI citation)
Add "Last Updated" dates and YMYL disclaimer where applicable

E-E-A-T Enhancement

Experience, Expertise, Authority, Trust

Create individual author profile pages for 5-8 content-producing staff with Person schema
Add named author bylines to all 189 blog posts (current YMYL gap: critical)
Rewrite About page H1 to surface NSE listing and company authority
Add ISO certification verification links to certification body directories
Add NSE listing link with DUGLOBAL ticker reference in About content

Keyword Cannibalization Fix

Eliminate competing pages splitting ranking signals

Resolve India eVisa cannibalization: /india-evisa/ vs homepage H1
Consolidate 3 UAE company formation pages into 1 canonical → 301 redirect others
Differentiate /evisas/ vs. individual country visa pages with clear intent separation
Deliver keyword mapping document + redirect implementation log

AI Search Optimization (GEO)

Google AI Overviews, ChatGPT, Perplexity citability

Add llms.txt to guide AI crawlers — zero cost, high impact
Expand FAQ answers from 22-word average to 134–167 words for AI extraction
Structure all key data (fees, timelines, eligibility) in first 200 words of each page
Format all process descriptions as numbered steps (HowTo schema)
Submit Wikipedia article for DU Digital Global — largest AI citation multiplier available

Blog Optimization

189 posts — SEO infrastructure & topical authority

Fix blog landing page — currently shows subscription form instead of post index (blocks crawl discovery)
Audit all 189 posts for title, meta, heading, and keyword issues
Prioritize top 20 high-traffic posts for full on-page optimization
Add Article + Person schema to all blog posts
Build 3 comprehensive pillar guides (3,000–5,000 words): "Complete Guide to Working in Europe for Indians", "UAE Company Formation: A–Z Guide", "India eVisa: Complete Foreigner's Guide"
Monthly 4-post content calendar aligned to keyword clusters

Image Optimization

Alt text, WebP conversion, lazy loading

Audit all images via Screaming Frog — add descriptive keyword-aligned alt text
Convert all PNG/JPG images to WebP format — estimated 30–60% size reduction
Fix Elementor hero images set as CSS background — convert to img tags for LCP improvement
Enable lazy loading on all below-fold images

Keyword Opportunities

Priority Keyword Targets

Keyword	Est. Monthly Volume	Page	Current Status
Schengen visa for Indians	Very High	/schengen-tourist-visa/	Has page — decent title
India evisa for foreigners	High	/india-evisa/	Has page but weak title
Greece work visa	High	/greece-work-visa/	Has page — needs schema
UAE company formation	High	/company-setup-in-the-uae/	Has page
Dubai company setup	High	/company-setup-in-the-uae/	Has page
Work visa Greece for Indians	High	/greece-work-visa/	Targeting
Japan tourist visa for Indians	Medium	/japan-visa/	Has page
Document verification services	Medium	/duverify/	Page exists — thin
International recruitment agency India	Medium	/global-recruitment/	Has page

Off-Page & Link Building

Off-Page SEO & Authority Building

White-hat link acquisition, PR strategy, local SEO, and entity authority

DU Digital Global has extraordinary offline authority — NSE-listed, government-contracted, ISO-certified in 13 countries. The off-page strategy is about translating this real-world authority into backlinks and online entity recognition. No black-hat tactics. All link building is white-hat.

Current Backlink Profile

Estimated Domain Profile

Link Type	Est. Volume	Quality
NSE/stock exchange links	Present	DA 85+
Government/embassy partner links	Low–Medium	Very High
ISO certification bodies	Present	High
VFS Global partnership	Present	High
Event/conference links (SATTE, Milipol)	Medium	Medium
News/press release links	Medium	Medium
Social profile links	Present	Low (nofollow)

️ Critical Link Gaps

No Wikipedia / Wikidata entity (blocks AI citations across all platforms)
No systematic embassy/government directory submissions in 13 countries
No presence in major Indian business directories (Indiamart, Justdial, CII, NASSCOM)
No travel industry directory listings (TAAI, TAFI, IATO)
No coverage in Indian business press (Economic Times, Mint, Business Standard)
No coverage in UAE business publications (Zawya, Gulf News) despite Dubai operations

Link Building Programs

7 White-Hat Link Acquisition Tracks

Quick-Win Link Recovery

5–15 high-DA links in 1 week

Audit all NSE/BSE filings — verify dudigitalglobal.com is the URL in company website field
Contact all 5 ISO certification bodies — confirm company appears in public client directories with live link
Verify SEBI SCORES portal company page links to correct URL

Expected: 5–15 links, DA 75–85+ · Effort: 1 week

Government & Embassy Directory

13–25 links, DA 55–80+

India: MEA accredited agent list, DPIIT registry
UAE: MOHRE approved partner list, DED business registry
Thailand: BOI registered company directory
South Korea: KOTRA directory
Greece / Croatia: EU Business Register
All other 13 operating countries

Expected: 13–25 links, DA 55–80+ · Timeline: 3–4 months

Indian Business Directory

5–10 links, DA 40–70

Indiamart company profile (DA 70+)
Justdial verified listing (DA 65+)
CII member directory (requires CII membership)
NASSCOM member directory
TAAI / TAFI / IATO travel industry bodies

Expected: 5–10 links, DA 40–70 · Effort: 2–4 weeks

Media Mentions & Link Acquisition

2–5 quality backlinks/month, DA 50–85+

Identify and pursue unlinked brand mentions — convert existing coverage (ANI, Tribune India, SATTE) into followed backlinks
Target high-authority publications for editorial backlinks: Economic Times, Mint, Business Standard (NSE listing angle), Travel Biz Monitor (industry angle), Gulf News / Khaleej Times (UAE angle)
Expert positioning: journalist and writer outreach for immigration/visa expert quotes — earns contextual, editorial backlinks
Ongoing link acquisition tracking — monthly report with new RDs, DA distribution, anchor text profile

Country-Specific Citations

Geographic link profile diversity

For each of 13 country offices: local business directories, local chamber of commerce, industry-specific directories
Builds geographic diversity into the link profile — signals genuine global operations to Google
Country coverage: India, UAE, Serbia, Croatia, Greece, Thailand, South Korea, Sri Lanka, Bangladesh, Nepal, Jordan, Morocco, Egypt

Competitor Gap Analysis

BLS International vs. DU Digital

Run full backlink gap analysis vs. BLS International (blsinternational.com) — nearest NSE-listed comparable
Identify domains linking to BLS but not DU Digital → build targeted outreach list
Run gap analysis vs. VFS Global for embassy/government link categories
Deliver: Competitor gap report + prioritized outreach list

Local SEO — City Landing Pages

Capture local intent across 5 major cities

Create 5 city-specific landing pages: Delhi, Mumbai, Bengaluru, Kolkata, Chennai — each with LocalBusiness schema + Google Maps embed + locally relevant content
LocalBusiness schema for all 13 global offices — name, address, phone, hours, geo coordinates
NAP consistency audit across all directories — standardize phone to international format
Internal link from Contact page to all city landing pages

Wikipedia Entity Creation

Single largest AI citation multiplier

Research and submit Wikipedia article for DU Digital Global Limited
Notability basis: NSE-listed public company, official government contracts in 3+ countries, coverage in ANI + Tribune India, 10+ years of operation
Wikipedia presence is cited by ChatGPT, Perplexity, and Google AI Overviews heavily
Deliver: Wikipedia article draft + submission + maintenance protocol

This is the single highest-ROI action for AI search visibility

Engagement Scope

Scope of Work — 8 Phases

12-month structured SEO engagement with clear deliverables per phase

Phase 1

Technical Foundation

Foundation · Stop the bleeding

Full crawl via Screaming Frog (all 400+ URLs)
Investigate and fix schema suppression — plugin conflict causing zero schema output
Noindex utility pages: /cart/, /checkout/, /my-account/, thank-you pages, /v1/
Remove junk CPT sitemaps: elementskit_content, timeline_slider_post, author, post_tag
Resolve HTTP→HTTPS redirect chain — verify single-hop 301
Add security headers (HSTS, X-Frame-Options, Content-Security-Policy)
301 redirect old duplicate UAE business page to canonical version
Enable IndexNow for instant Bing indexing on publish
Site-wide meta descriptions — all priority pages
Title tag audit & standardization — all 113 pages
Canonical tag configuration — confirm active across all pages

Deliverables: Technical SEO cleanup report · Meta description document (50+ pages) · Title tag audit spreadsheet · Canonical tag verification report

Phase 2

On-Page Optimization

On-Page · Make every page work harder

Homepage overhaul: H1 rewrite, broken counter fix, Organization schema, NSE reference
Full optimization of top 15 service pages (title, meta, H1, Quick Facts box, answer-first opening, heading fix, internal links, Last Updated, YMYL disclaimer)
Keyword cannibalization resolution: India eVisa, UAE company formation pages, /evisas/ overlap
Internal linking architecture: pillar/cluster design + breadcrumbs + Related Services widgets
About page E-E-A-T enhancement: company milestones, trust signals, global office details

Deliverables: 15 service pages fully optimized · Keyword map · Internal linking structure with implementation

Phase 3

Schema & Structured Data

Structured Data · Unlock rich results

Organization schema with ISO certifications (hasCredential), NSE listing data, sameAs profiles
WebSite + SearchAction schema (enables Google Sitelinks Search Box)
FAQPage schema — 10+ service pages with existing FAQ sections
LocalBusiness schema — all 13 office locations with coordinates, hours, parent organization
Service schema — all service pages
BreadcrumbList schema — site-wide
JobPosting schema — career section (unlocks Google Jobs integration)
Article + Person schema — all blog posts

Deliverables: All schema code implemented · Validation via Google Rich Results Test · Schema implementation report

Phase 4

Content & E-E-A-T

Content Program · Build authority that lasts

Author bio program — 5–8 staff profile pages with Person schema
Blog infrastructure fix — landing page, author attribution on all 189 posts
5 local landing pages (Delhi, Mumbai, Bengaluru, Kolkata, Chennai)
3 long-form pillar guides (3,000–5,000 words each)
Monthly 4-post content calendar aligned to keyword clusters

Deliverables: Author profiles · Blog infrastructure fixed · 5 local pages · 3 pillar guides · Monthly content

Phase 5

Performance (Core Web Vitals)

Performance · Pass Google's speed test

Implement full-page caching + JS deferral strategy — estimated significant mobile score improvement
Convert all images to WebP format
Fix Elementor hero images — convert CSS background to img tag for LCP improvement
Disable unnecessary cart/session scripts on non-commerce pages
Optimize font loading — preconnect + preload strategy replacing render-blocking imports
Lazy load all Maps embeds — defer heavy map bundles

Deliverables: CWV before/after report · Caching configured · All images optimized

Phase 6

AI Search Readiness

AI Readiness · Be cited by AI

Create llms.txt file — guide AI crawlers to priority pages
Expand all FAQ answers to 134–167 words for AI extraction
Add "answer-first" opening paragraphs optimized for AI Overview inclusion
HowTo schema on all visa application process pages
Wikipedia entity creation for DU Digital Global Limited (NSE + government contracts = notability met)

Deliverables: llms.txt live · Wikipedia article submitted · AI-optimized content on all priority pages

Phase 7

Off-Page & Link Building

Ongoing · Build the authority layer

Quick-win link recovery: NSE/BSE filings, ISO certification directories, SEBI SCORES (est. 5–15 high-DA links)
Government & embassy directory submissions — all 13 operating countries (MEA, MOHRE, BOI, KOTRA, EU Business Register)
Indian business directory program: Indiamart, Justdial, CII, NASSCOM, TAAI, TAFI, IATO
Competitor backlink gap analysis vs. BLS International + VFS Global — prioritized outreach list
Country-specific citation building for all 13 offices — builds geographic link diversity
Wikipedia entity creation for DU Digital Global — largest single AI citation multiplier (NSE listing + government contracts = notability threshold met)

Deliverables: Monthly link building report · Competitor gap analysis · Citation audit · Wikipedia article draft + submission

Phase 8

Local SEO

Ongoing · Capture local search intent

5 city-specific landing pages (Delhi, Mumbai, Bengaluru, Kolkata, Chennai) with LocalBusiness schema + Maps embed + local content
NAP consistency audit across all directories — standardize to international format (+91 XX XXXX XXXX)
LocalBusiness schema for all 13 office locations — name, address, phone, hours, geo coordinates, parent org link
Internal link from Contact page to each city landing page

Deliverables: 5 local landing pages live · LocalBusiness schema for all offices · NAP audit report

Monthly SEO Deliverables

What We Deliver Every Month

Structured, accountable monthly output — across technical health, content, authority building, and reporting

Engagement Model: Next.js-based new website being built in parallel. SEO audit findings are documented and implemented directly into the new codebase — ensuring the new website launches with zero legacy issues and full SEO infrastructure from day one. Monthly deliverables run continuously across both audit-driven work and ongoing optimization.

Track 1

Technical SEO Health

Monthly Crawl & Health Audit

Catch issues before Google does

Full site crawl — new broken links, redirect errors, crawl errors flagged
Google Search Console coverage report review — index drops, crawl anomalies
Core Web Vitals monitoring — LCP, CLS, INP tracked monthly against baseline
Sitemap health check — ensure only indexable, canonical pages submitted

Schema & Structured Data Maintenance

Rich results stay live and valid

Google Rich Results Test run on all schema-enabled pages — fix any validation errors
Schema additions for any new pages or blog posts published that month
FAQ schema updates when page content is refreshed or new FAQs added

Internal Linking Hygiene

Link equity flows correctly, always

Audit internal links on all new pages — ensure pillar-cluster architecture respected
Identify and fix broken internal anchors from content edits or URL changes
Add contextual internal links from new blog posts to relevant service pages

Track 2

On-Page Optimization

Page Optimization Cycle

Continuous improvement on priority pages

3–5 service or visa pages reviewed and optimized per month — title, meta, H1, content freshness
Update "Last Updated" dates on refreshed pages — signals freshness to Google
Keyword performance review per page — identify drift, update targeting as needed
Add or refresh Quick Facts summary boxes on visa pages as government fee/policy data changes

AI & Search Snippet Optimization

Maintain visibility in AI-generated results

Monitor AI Overview appearances for target queries — adjust content structure to improve citation frequency
Expand FAQ sections on underperforming pages — longer, answer-first format for AI extraction
llms.txt file updated monthly to reflect new high-priority pages

Image & Media Audit

Every new asset optimized on entry

All new images reviewed for alt text, WebP format, and lazy loading
Flag any new images hurting LCP score — corrective action same month

Track 3

Content Production

Blog Content — 4 Posts/Month

Keyword-targeted, schema-ready, author-attributed

4 SEO-optimized blog posts per month — topics mapped to keyword clusters and search intent
Each post: keyword-rich title, meta description, proper heading hierarchy, Article + Person schema
Named author attribution on every post — YMYL compliance for visa/immigration content
Internal links from each post to relevant service pages

Content Calendar & Strategy

Planned, not reactive

Monthly content calendar delivered by 1st of each month — topics, target keywords, assigned authors
Topical cluster mapping — each month's content advances authority in a specific service area
Seasonal and event-based content opportunities identified (visa policy changes, peak travel seasons)

Content Refresh Program

Existing 189 posts — improve, not abandon

2 existing blog posts refreshed per month — outdated data, broken links, weak headings corrected
Service pages with outdated visa fees, processing times, or country policy data flagged and updated

Track 4

Authority & Link Building

Backlink Acquisition

White-hat, sustainable, high-DA

Monthly link prospecting — identify 10–15 high-relevance targets (directories, industry bodies, education portals, partner sites)
Active outreach for editorial and directory backlinks — government portals, industry associations, travel bodies
Unlinked brand mention monitoring — existing coverage in ANI, Tribune India, travel publications converted to followed links
Anchor text profile maintained: brand-dominant, no over-optimization

Institutional Link Program

High-DA links from authority sources

Progressive embassy & government directory submissions — all 13 operating countries over engagement period
Indian business directories: Indiamart, Justdial, CII, NASSCOM, TAAI, TAFI, IATO
ISO certification body client directories — all 5 certifications

Competitor Backlink Intelligence

Know where the gaps are, fill them

Quarterly backlink gap analysis vs. BLS International — domains linking to competitors but not DU Digital
New competitor link sources flagged monthly — domains added to outreach pipeline
Toxic link monitoring — disavow file updated if spammy links detected

Track 5

Reporting & Insights

Monthly SEO Report

Full visibility into what changed and why

Organic traffic overview — sessions, clicks, impressions, CTR vs. prior month and baseline
Keyword movement — new rankings, drops, improvements on tracked keyword set
Technical health summary — crawl errors fixed, schema status, CWV scores
Link building summary — new referring domains acquired, DA distribution
Content published that month — posts, pages, refreshes
Next month priorities — recommended actions based on data

Search Console & Analytics Review

Data-led decisions, every month

Google Search Console: impressions, CTR, coverage issues, manual actions check
Google Analytics: organic channel behavior, top landing pages, bounce rate trends
Microsoft Clarity: session recording insights — UX issues that affect engagement and dwell time
Conversion path analysis — which SEO pages drive form fills and inquiry submissions

Proactive Issue Alerts

No surprises — we flag before it becomes a problem

Algorithm update monitoring — immediate impact assessment when Google core updates roll out
Index coverage warnings — pages falling out of index reported immediately

Monthly Summary

What's in Every Monthly Cycle

Category	Monthly Output	Frequency
Technical Crawl & Health Audit	Full site crawl report · GSC coverage review · CWV tracking	Monthly
Schema Maintenance	Validation + additions for all new pages	Monthly
On-Page Optimization	3–5 pages optimized · title, meta, content refresh	Monthly
Blog Content	4 SEO posts published + 2 existing posts refreshed	Monthly
Content Calendar	Next month's topics, keywords, and authors planned	Monthly
Backlink Acquisition	10–15 prospects identified · active outreach · new RDs tracked	Monthly
Institutional Links	Directory submissions · embassy portals · industry bodies	Ongoing
Competitor Backlink Intelligence	Gap analysis update · new targets added to pipeline	Quarterly
AI Search Monitoring	AI Overview appearances tracked · llms.txt updated	Monthly
Monthly Report	Traffic · keywords · links · technical · next month plan	Monthly
Analytics Review	GSC + GA4 + Clarity insights delivered	Monthly

Monthly SEO Retainer

All 5 tracks delivered every month · Ongoing engagement

₹18,000/month

+ 18% GST applicable

Website Maintenance

Monthly Tech & Website Maintenance

Next.js stack — full-spectrum maintenance covering infrastructure, frontend, content, and analytics

Monthly Tech Maintenance

₹42,000

+ 18% GST · Billed monthly

Full-stack maintenance of Next.js website · Frontend + Backend + Content + Analytics

One-Time Development

₹20,000

+ 18% GST · Per scope defined on email

Custom development work outside monthly scope · Timeline: 7–10 days per engagement

Monthly Tech Maintenance — Included

What ₹42,000/mo Covers

Uptime & Infrastructure Monitoring

Always on, without direct server access

24/7 uptime monitoring via third-party tools — immediate alerts on downtime or degraded performance
Response coordination with hosting/server team — we escalate and track resolution even without direct server access
Uptime report delivered monthly — availability percentage, incident log

Backend Maintenance

Cache, logic, APIs — always connected

Cache layer management — ensure server-side and client-side caching strategies remain optimal as content evolves
Business logic review and fixes — backend functions, data fetching, API response handling
Third-party API integrations maintained — connection health checks, error handling, token/key renewals
Frontend-backend connection integrity — data contracts between Next.js pages and APIs remain stable

New Page Creation

24 pages per quarter · 6 revisions per page

24 new pages per quarter — fully built in Next.js, SEO-ready with proper meta, schema, and routing
Up to 6 layout revisions per page before sign-off
All new pages follow established design system — consistent typography, spacing, component usage

UI Design — 4 Page Designs/Month

Up to 3 revisions per design

4 new UI page designs per month — full visual designs for new or redesigned pages
Up to 3 revision rounds per design before handoff to development
Designs maintain visual and brand consistency across the Next.js website

Security & Dependency Patching

Frontend vulnerabilities — monitored and patched

Monthly audit of Node.js packages and all frontend dependencies — vulnerability scan via npm audit / Snyk
Patch critical and high-severity vulnerabilities same month — medium/low tracked and addressed next cycle
Third-party library updates managed — no breaking changes introduced without testing

Code Repository Management

Clean, versioned, production-stable

Codebase kept current — dependency updates, Next.js version tracking, package upgrades
Major framework changes (Next.js major versions, React upgrades) — full managed migration with testing
Git branch management — staging environment maintained, production deploys documented

Content Writing

10–20 pages + 4 blogs/month · SEO-optimized

Up to 13 website pages written, rewritten, or modified per month as per requirement. Delay in approval from client or mutual process time is considered a valid task within the cycle
4 blog posts per month — SEO-aligned topics; general industry and travel topics also available
All content keyword-mapped, properly structured (H1/H2/H3), and formatted for on-page SEO
Content briefs provided for client review before publishing

Page Speed & Vitals Management

Performance maintained as site grows

Core Web Vitals monitored monthly — LCP, CLS, INP tracked per page type
New assets (images, fonts, scripts) reviewed before deploy — no regressions introduced
Deprecated UI components identified and replaced before they cause visual or functional breakage
Mobile responsiveness QA on all new pages and design changes

Analytics Monitoring

Clarity + GA4 — behavioural + quantitative

Microsoft Clarity — session recording review, rage click and dead click reporting, UX friction identification
Google Analytics — organic channel, top pages, user flow, conversion events
Anomaly detection — traffic drops, bounce rate spikes, session duration changes flagged proactively

Monthly Website Health Report

Full visibility for the management team

Traffic summary — organic, direct, referral breakdown vs. prior month
Analytics highlights — top pages, user behavior, conversion events
Technical health — uptime, security patches applied, dependency status
Pages published, UI designs completed, content delivered that month
Upcoming items for next month — proactive recommendations

One-Time Development Engagement

Custom Development — ₹20,000 per scope

Triggered by client-defined scope on email. Each engagement is fixed-scope, fixed-cost. Timeline: 7–10 working days.

How it works: Client defines requirement via email → XcellGen confirms scope and cost → work begins within 2 working days → delivered within 7–10 days → up to 2 rounds of revisions included.

Global Search Bar

Site-wide search — instant, accurate

Full-site search functionality — visa pages, blog posts, service pages all searchable
Real-time results as user types — smooth UX with keyboard navigation
Built with Next.js API routes + indexed content — no third-party search dependency required

Comprehensive Blog System

Production-grade — every feature included

Categories, tags, author profiles, related posts, reading time, share buttons
SEO-optimized — Article schema, Open Graph, Twitter Cards, canonical URLs per post
CMS-connected for easy publishing without developer involvement
RSS feed, pagination, featured post support, newsletter opt-in integration

URL Slug Migration

ID-based → text-based URLs with 301s

All dynamic route IDs replaced with descriptive text slugs (e.g., /blog/123 → /blog/greece-work-visa-guide)
Automatic 301 redirects from all old URLs — zero link equity lost
Sitemap regenerated with new slug structure — submitted to Google Search Console

Server-Side Rendering Architecture

Complete SSR/SSG migration

Audit all pages — classify as SSR, SSG (Static Generation), or ISR (Incremental Static Regeneration)
Migrate client-side rendered pages to appropriate server-rendered pattern
Direct impact on Core Web Vitals (LCP improvement) and Google crawlability

UI Enhancements & Theme Consistency

Polish, cohesion, brand integrity

Back-to-top button — smooth scroll, animated, mobile-friendly
Theme audit — typography, spacing, color tokens consistent across all pages
CTAs added to multiple service pages — positioned for conversion, A/B-test-ready
Visual polish pass on all main pages

Compliance & CRM Essentials

Cookie consent, forms, lead capture

Cookie consent banner — GDPR/DPDPA-compliant, categorized (necessary, analytics, marketing)
Form validation — all contact and inquiry forms with client-side + server-side validation
Form submission storage — leads captured to database or CRM (Zoho / HubSpot / custom)
Basic CRM features — lead listing, status tracking, export for sales team

Performance Optimisation Pass

Targeted improvements, measured results

Next.js Image component audit — all images using next/image with proper sizing and priority flags
Bundle analysis — code splitting, lazy loading, dynamic imports for heavy components
Font loading strategy — preconnect, font-display:swap, subsetting
Third-party script audit — deferred or removed scripts not critical to page function
Before/after Lighthouse scores documented and delivered

Engagement Summary

Full Scope at a Glance

Service	Type	Cost	Includes
SEO Retainer	Monthly	₹18,000 + 18% GST	All 5 SEO tracks · content · link building · monthly report
Tech & Website Maintenance	Monthly	₹42,000 + 18% GST	Full Next.js maintenance · 28 pages/qtr · 4 UI designs · content · analytics · security
Custom Development	One-Time	₹20,000 + 18% GST	Per scope defined on email · 7–10 day delivery · 2 revision rounds

Combined Monthly Engagement

₹60,000/month

SEO (₹18k) + Tech Maintenance (₹42k) · 18% GST applicable on total monthly amount

One-time custom development billed separately per scope · ₹20,000 per engagement

DU Digital GlobalSEO Audit & Strategy

Full SEO Audit Report

On-Page SEO — What We Do

Off-Page SEO & Authority Building

Scope of Work — 8 Phases

What We Deliver Every Month

Monthly Tech & Website Maintenance

DU Digital Global
SEO Audit & Strategy